Souvenirs / Specialties

Ryowa Sake Brewery Co., Ltd.

It was established in 1945 through a corporate merger between the sake brewers in Ichinosekikan. The name of the famous sake ``Sekizan'' comes from Sekizan Chusonji, the name of the mountain of the world heritage site ``Chusonji''. [Main products] Sekiyama, Chiyokun no Spring

Iwate Kura Beer

Iwate Kura Beer is committed to locally produced beer, and contracts with farmers and agricultural cooperatives to grow wheat and process malt. Active fermentation at room temperature produces a flavorful beer packed with vitamins and other micronutrients. We produce fresh, healthy beer without any filtration or sterilization to preserve flavor and nutrition.

Lala Iwate Hiraizumi store

Located in front of Tsukimizaka, this is a shop selling local products that you can easily stop by. The soft serve ice cream made with 100% local raw milk is also very popular!

Yume Milk/Yume Yogurt

Delicious milk that is confidently recommended by dairy farmers in the dairy kingdom of Iwate. This milk uses a sterilization method at temperatures below 100 degrees to preserve the natural flavor of raw milk without damaging its ingredients as much as possible. Yume Yogurt, a yogurt with less acidity and sweetness made using this delicious milk, is also popular.

The original Akigarasu Honpo Matsuda Shorindo

A long-established confectionery store in Tono City. Matsuda Shorindo's signature product is ``Akegaras'', an elegant confectionery made with well-kneaded confectionery seeds and added with walnuts and black sesame seeds. The name comes from the fact that the cut end of the walnut resembles the appearance of a crow flying.

Roadside station “Hiraizumi”

Roadside Station Hiraizumi opened on April 27, 2017. In addition to fresh produce produced by local farmers, the farm-fresh corner sells delicious items such as doburoku and wine that are designated as special zones.

Kawamura Sake Brewery

Ishidoriya-cho, Hanamaki City has flourished as the village of Nanbu chief brewers since the Nanbu feudal era. The countryside that stretches along the Kitakami River in central Iwate Prefecture is one of the top rice producing areas in the prefecture. Please enjoy the rich flavor that has been carefully refined by Nanbu brewers who have carefully selected each grain of rice and inherited traditional techniques. [Main products] Nanbu Seki

Nodagama Gallery IZUMITA

A gallery run by Yukiya Izumida, a ceramic artist from Rikuzentakata City who has received high praise in numerous contests. In addition to soil from Noda Village, he continues to create works with a focus on local materials, such as using loose ore from the Noda Tamagawa Mine. Here you can purchase a variety of carefully crafted and fired works, ranging from highly artistic items to practical items. The Nodayaki workshop is adjacent to the Asian Folk Art Museum. You can also make a reservation and try your hand at making one-of-a-kind Nodayaki.

Roadside station “Iwate Kita Sanriku”

The roadside station "Iwate Kita-Sanriku" opened in April 2023 as an exchange base facility that connects the "sea, mountains, village, and people" of Kita-Sanriku. There is a merchandise corner with fresh local products from Kita-Sanriku (Hirono Town, Kuji City, Fudai Village, Noda Village), a kids space where children can have fun, and a food and beverage corner. In addition, ``Ishitsubute Park'' will be opened outdoors, where Tohoku's first Pokémon playground equipment will be installed. There is also a gas station attached, making it a convenient and enjoyable place to stop during your drive.

Roadside station “Kamaishi Sennintoge”

Located at the end of Sennintoge Road, near Kamaishi Nishi IC, at the intersection with National Route 283. As the nickname "Ayu Dancing Clear Stream and Koshigaki no Sato" suggests, the Koshi River flows in the background, and you can enjoy the famous soft-serve ice cream and Kamaishi ramen while listening to the murmuring of the river. In autumn, Koshi persimmons, a specialty of Koshi Town, are lined up on display, and the area is crowded with customers looking for the autumn taste of Kamaishi.

Roadside station “Aonokuni Fudai”

"Roadside Station Aonokuni Fudai" is the 35th in Iwate Prefecture. It is attached to Fudai Station on the Sanriku Railway, and is easily accessible from the Fudai IC on the Sanriku Coastal Road. There are products made with konbu, a specialty of Fudai Village.

Roadside station “Takada Matsubara”

It was closed due to the Great East Japan Earthquake and Tsunami, but it reopened on September 22, 2019. It was established in Takada Matsubara Tsunami Reconstruction Memorial Park along with the Great East Japan Earthquake Tsunami Memorial Museum.