VISIT IWATA VISIT IWATA

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EAT & DRINK EAT & DRINK EAT & DRINK

The east of Iwate Prefecture overlooks the Pacific, while the west is overlooked by the Ou Mountains. Iwate is the place to feast on seafood including sushi as well as products of the land such as wagyu beef and sake made from rice.

Traditional cuisine

The traditional and unique dishes of Iwate’s regions. A joy of travel is “fitting in” with the locals by trying their strange and unique foods.

Noodle dishes

Morioka is one of the great noodle cities of Japan with a culture of “three great noodles”. One is Morioka reimen, rubbery noodles served in a cold soup. Another is jajamen, an udon noodle eaten with a salty-sweet sauce, the other being wanko soba, served in small bowls requiring multiple refills. Each of these is more or less only available in Iwate.

Iwate beef

Even within Japan, the home of wagyu, Iwate beef is top-class when it comes to quality and quantity. Maesawa brand beef from Oshu City is revered in particular for its softness and succulent marbling. Served as steak, Japanese-style barbecue or sashimi.

Seafood

The Pacific Ocean off the coast of Iwate benefits from the confluence of three ocean currents, resulting in an extraordinary wealth of fish and seafood. Try fresh seafood sushi or sashimi, and ramen noodles in seafood stock soup, anywhere near a fishing port.

Farmer restaurants

There are restaurants or pubs dotted around the west of the prefecture in particular, where farming is most widespread, run by the women of farming families and using local ingredients. Certain restaurants focusing on healthy Japanese dishes with rice, miso soup and plenty of vegetables also have menus that cater to vegetarians.

Alcoholic beverages

Iwate, a leading rice production region, has over 20 sake breweries. Eastern Iwate has soil comparable to that of Europe that is around 400 million years old and suited to grape-growing, boasting wineries large and small. Meanwhile, local beer is a growing trend, led by Baeren, winner of the Grand Prix in a national craft beer contest.

NOT TO BE MISSED NOT TO BE MISSED

OTHER WAYS TO
ENJOY IWATE
OTHER WAYS TO
ENJOY IWATE

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